Eyetrack III report on visitor behavior on news websites September 10th

Ever wondered which parts of your website get read and why the rest is ignored or just briefly glanced at? Eyetools, Inc. with the help of the Poynter Institute and the Estlow Center for Journalism and New Media “tracked” the eyes of 46 Internet users reading news websites mostly. The results are interesting, to say the least.

This report should be considered essential for both online advertisers and content editors since it hints at potential improvements for both layouts (in terms of headlines, introductory blurbs and font sizes) and advertising types, placement and sizes.

Found via Daring Fireball Linked List.